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White label keyword research: how does it all work?

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“Wow! I never knew such a service exists!” This is what many copywriters say to me when they first find out about my white label keyword research services.

Working with an SEO expert can be a great experience if you know what to expect and do your research. To make it easier for you, I’ve written this blog as a guide to what to expect when you outsource your keyword research to me.

The image below shows an overview:

white label keyword research

White label keyword research: How does it all work?

What I need from you before I can prepare a quote

When you’ve got a potential writing project that requires keyword research- what’s the first step you should take? There’s information I need from you before I can quote you for keyword research.

I send you a Keyword Research Planning Brief with questions about your client’s website. I use this information when preparing your quote. Some of the questions in the brief include:

 

-Is the website live? What is the URL?

-Do you have a sitemap? Or a content plan? This will give me a good idea of how many pages require keyword research and the amount of content on each page.

-What are the client’s services? 

-Does the client target a specific location- a region, town, city, state, country?

-Who are the client’s closest competitors?

 

 

 

My white label keyword research process

Researching, analysing and filtering keywords

I start by creating a seed keyword list based on the information you’ve provided in the brief. Once I have a list, I begin the research process using tools such as Keysearch and Serpstat. By outsourcing to me, you won’t need to worry about paying for an expensive tool subscription!

Depending on the type of client, some keyword research projects are straightforward and involve researching and filtering keywords without too much analysis. 

More complex projects (such as clients in a competitive industry, or clients that are in a very niche market) require me to analyse the page 1 Google results to decide whether your client has a good chance of eventually outranking their competitors on page 1.

I filter out any irrelevant keywords so that I am left with those that are worth using.

Preparing your keyword research spreadsheet

Once I’ve performed keyword research for all the required pages and posts, I download the data into an Excel spreadsheet or Google Sheet format and map each of the keyword queries to the relevant page or post. This way, you will know which keywords belong on which page, making it easier for you to optimise your client’s content.

I select one recommended primary keyword for each page or post, so that you know which keyword would be good to target. The remaining keywords are secondary keywords which you can pick and choose according to the content you’re writing. 

When finished, the spreadsheet shows a group of keywords for each page or post along with the average monthly search volume and a competitiveness score. I also highlight one keyword per page that is the primary keyword. 

You can then use these keywords to optimise your client’s copy and content. Here’s a blog with on-page SEO tips where I show you how to do this.

Explaining my reasons for choosing keywords

To make your life easier, especially if your clients ask you questions, I create a brief report explaining why I’ve chosen each of the primary keywords. This gives you a good understanding of my strategy, and can help you when you choose which secondary keywords to use. 

Some of my clients have shown the report to their client to ask for their opinion on the process. Some clients prefer to have the final say on keywords because they want to make sure they fit in with their business branding.

Ongoing keyword research for client blogs

If you’re writing blog content for clients, I can help you with the keyword research.

There are two possible strategies: you can give me the blog topic ideas you have already finalised with your client and I do the keyword research for these blogs. Or you can give me some draft blog post ideas and I can perform keyword research to let you know whether these are viable.

Cost of white label keyword research and how to charge your client for this

I encourage you to build the cost of my white label keyword research services into your quote before sending to potential clients. I have a “starting from” price which covers up to 4 pages. Usually this covers the home page plus up to 3 service pages, or you can include a blog post in those 4 pages.

If the project is larger, contact me for a quote that I can give you asap so that you can build it into your own quote.

Some copywriters like to give their clients the option of adding keyword research. Other copywriters don’t itemise my services if they believe that SEO is a vital step in that client’s content creation process. What you choose to do is up to you and your individual client.

You’re ready to use my service- what next?

If you’re ready to outsource keyword research for a new writing project, contact me and I will send you the keyword research brief and prepare a quote for you.

If you don’t currently have a project but would like to stay in contact with me, sign up to my weekly SEO tips email list.

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Nat Alleblas- SEO Sleuth: helping copywriters, marketers and web developers with their SEO needs. When she's not slaying SEO, Nat can be found with her head buried in a book or is smashing out a spin class. But not at the same time. Loves eggplant lasagna.

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