You’ve got a copywriting project and your client wants you to do a content rewrite for their exiting website. They also want their content optimised for SEO. Hang on a sec- before you do anything, shouldn’t you find out how
Keyword research tells us which words and phrases we should be including in our website content, because these are the search words and phrases that our potential consumers and clients are using. But are all keywords the same? What can
People often ask me whether keyword research is still important today. I think there is a common misconception that keywords are all about stuffing the same keyword into a blog post as many times as you can in the hopes