1
19

Should you outsource SEO or do it yourself?

Reading Time: 6 minutes

You’ve decided to turn your website into a traffic and sales machine using SEO. Should you outsource SEO or do it yourself?

There are pros and cons for both options that you need to consider before making a decision.

In this blog, I cover the pros and cons for both and share advice to help you make the best choice.

Here’s a summary:

 

Pros for outsourcing:

Don’t need to educate yourself

Outsourcing saves you time

Outsourcing saves you money on expensive subscriptions

Outsourcing makes backlink building easier

 

Cons for outsourcing SEO:

Cost of outsourcing

Not getting the service you expected

Ending your SEO contract

 

Pros for DIY SEO:

Save money on outsourcing

More control over SEO performance

Offer SEO as an add-on in your business

 

Cons for DIY SEO:

Time and effort learning SEO

Time and effort implementing SEO

Cost of learning SEO

Cost of SEO tools

should you outsource seo

Should you outsource SEO or do it yourself?

Pros for outsourcing

Don’t need to educate yourself

While it’s good to have a basic understanding of what SEO is and how it works, by outsourcing to someone who has the in-depth knowledge and experience and is up to date with SEO best practices, you don’t need to educate yourself or worry about keeping up to date with SEO changes.

Outsourcing saves you time

Planning and implementing SEO takes a lot of time and effort. Time that you spend on SEO is time that you could spend working in your business and earning revenue. SEO consultants and agencies know the most efficient ways to implement SEO.

Outsourcing saves you money on expensive subscriptions

You won’t need to purchase subscriptions to keyword research tools, auditing and other SEO tools because your consultant or agency takes care of this.

Outsourcing makes backlink building easier

SEO consultants and agencies have a network of existing clients that they use when building backlinks for their client’s website. You don’t need to spend time and money on outreach marketing and building collaborations to help with increasing backlinks and your website authority. It’s done for you!

should you outsource seo team huddling around a laptop

Cons for outsourcing SEO

Cost of outsourcing

Outsourcing is expensive and you’re usually locked into a contract period. Of course, you need to balance this with the return on your investment. If you’re earning more revenue from organic traffic than what you’re spending on SEO then it’s worth it! But this can be difficult for small businesses without the budget for outsourcing.

Not getting the service you expected

There are many SEO sharks who love overpromising and under delivering and charging you a fortune for it. These sharks know that people are confused and intimidated by SEO and they use this to their advantage. 

Businesses lock themselves into a contract but don’t see any results or their agency doesn’t share reports or information about their progress.

Do research before choosing an SEO agency to outsource to.

Ending your SEO contract

There are risks with leaving an agency once you’ve been with them for a while. I’ve heard nightmare stories about agencies removing backlinks from a client’s website and even making their website non-indexable which stops a website from being found by Google users.

should you outsource seo lady working at desk

Pros for DIY SEO

Save money on outsourcing

By doing SEO yourself, you save money on outsourcing costs to an agency or consultant. This is great if you or your clients have a small budget or your business is brand new and you have more time available to do the work.

More control over SEO performance

It can be easier to manage and control SEO performance when you do it yourself. If you write your own website content then it makes sense to do keyword research and optimisation yourself as you’re writing your content. And if you have a good business network, you already have opportunities available for backlink building.

There are SEO agencies that resort to not-so-ethical practices and trickery to get you more organic traffic. This can make your website spammy and penalised by Google. DIY SEO ensures that you’re in full control of your website.

Offer SEO as an add-on in your business

Learning and implementing your own SEO gives you the knowledge, experience and confidence to eventually start offering it as an add-on service in your business if you’re a copywriter, marketer or web developer.

You can create new revenue opportunities by offering your clients keyword research and content optimisation if you’re a copywriter or a content writer.

Or as a marketer, you can provide backlink building services or provide a local SEO optimisation package for small local businesses in your network.

Web developers can offer special technical SEO packages and support for clients.

Cons for DIY SEO

Time and effort learning SEO

Before you implement SEO yourself, you need to learn how to do it. You could waste hours researching, reading and teaching yourself SEO. 

When I started in SEO, I spent a lot of time researching and reading. What I found most challenging was knowing which information was correct and up to date. You can easily get lost in a learning rabbit hole!

The more time you spend researching and learning, the less time you have for earning revenue in your business.

Time and effort implementing SEO

Implementing SEO takes time especially when you’re optimising existing content or doing keyword research.

You also need to spend time and effort building your website authority. 

SEO is not a set-and-forget exercise! You need to keep creating content, updating existing content and monitoring your website performance and making tweaks as required. 

Cost of learning SEO

SEO courses and coaching can be expensive and also require a lot of time and effort. Many businesses put off learning SEO because they don’t have the budget to pay for a course.

Cost of SEO tools

When doing your own SEO you will need access to a keyword research tool and an SEO audit tool. Most tools are monthly subscriptions and many of the top SEO tools are too expensive for a small business with a small budget.

white label keyword research

How to choose whether to outsource or DIY

Whether you outsource or DIY, the choice will depend on time and money.

If you don’t have the budget but have the time, I recommend doing it yourself as long as you have the budget to spend on a course or coaching. 

I have two SEO courses that can help you. My SEO Sleuth course is for those who want to learn all aspects of SEO which is perfect for learning how to DIY your own SEO.

I have another course, SEO for copywriters and content creators, which teaches you the SEO aspects you need as a copywriter, content writer or small business owner who writes their own website content.

While I recommend paying for an SEO course or coaching, if you are really short on funds then you will need to learn everything yourself for free. Choose free resources from reputable SEO websites and businesses. I have a free 5-day SEO challenge for those who want to learn how to do the basics of keyword research.

You can also read my blog about time-saving tips when performing keyword research.

If you have the budget but are short on time or you are scaling your business then I recommend outsourcing SEO. You can outsource all of your SEO or you can outsource parts of it.

If you’re a copywriter or content writer I recommend outsourcing your keyword research since this ties in well with the work that you do. Read about my keyword research services here.

One final word

It’s a good idea to look at the pros and cons of DIY SEO versus outsourcing SEO. Both are great options depending on your business needs.

Think about your business and the time and money you have available. What will help your business the most- getting someone else to do the SEO or you doing it yourself?

Be realistic about the time and budget available for SEO. Speak to agencies and consultants for their opinion and ask other businesses who DIY their SEO.

There’s no one right option for everyone. You will always need to make the choice between time or money and think about the long term impacts.

SEO is something you will work on for years to come. Maybe not as often as you work on social media but it will form an important part of your marketing strategy.

Are you a copywriter or content writer who wants to learn how to do keyword research and content optimisation for yourself and your clients? Learn about on-page SEO and get your clients more bang for their buck with content that attracts organic clicks, leads and sales the SEO Sleuth way!

seo for copywriters course

Stay connected with me via social media:
The following two tabs change content below.
Nat Alleblas- SEO Sleuth: helping copywriters, marketers and web developers with their SEO needs. When she's not slaying SEO, Nat can be found with her head buried in a book or is smashing out a spin class. But not at the same time. Loves eggplant lasagna.

Show Comments

No Responses Yet

Leave a Reply