Before you can get directions to somewhere, you need to know your current location.
The same can be said for content creation- you want more website traffic for your client but before you start planning and implementing a content strategy, what’s going on with the website right now?
Data from Google Analytics, Google Search Console and SEO audit tools can answer this.
Which keywords is the website currently ranking for?
Which keywords are driving the most traffic to the website?
Which piece of content is driving the most traffic to the website?
Are the wrong visitors coming to the website and quickly leaving? Why is this so?
What are the basic demographics of the current audience?
Are most of the website users viewing the site via mobile or desktop?
Is the website mobile-friendly?
Is the website loading quickly enough?
Being a busy SEO copywriter or marketer, you don’t have the time or expertise to research the data and analyse it so it makes sense to you and your client.
This is where I come in.
As your SEO sleuth, I will run the necessary reports to give you the information you need to make better content strategy and marketing decisions.
I will compile data into readable information- a spreadsheet showing the data and a written report summarising and analysing my findings. The spreadsheet is there to back you up if the client needs to see the data themselves.
I write using plain English language, and I know that you HATE numbers so I explain what the numbers mean.
What this means for you:
How good would it feel to confidently explain to your client the content strategy you’ve created for them and why?
How good would it feel to know that you’ve got solid data to back up your decisions?
How good would it feel to nail that strategy for your client?
Your SEO Audit
Current traffic analysis
Opportunities for new content
1 x SEO audit report
1 x 1 hr phone consultation
Using the new version of Google Search Console to check your website data
How often do you check data about your website? Do you monitor how many clicks you’ve had from Google to your website, and how your keyword rankings are looking?
I’m a data nerd, so I do monthly reports on data for each of my websites. I look at the clicks and position rankings of all keywords, and use this information to work out:
-Is my website growing?
-How are people finding me on Google?
-What new content can I create?
-Are there topics on my website that are seasonal?