Feeling overwhelmed by SEO? Not sure where to start?

Search engine optimisation (also known as SEO) can be scary and confusing for anyone.

When I first started out as a blogger back in 2014, I had no idea what SEO was. I had heard other bloggers mentioning it, but I didn’t bother to teach myself until over a year later when I felt ready and comfortable.

The best way to approach SEO for those who are doing it themselves rather than hiring an SEO consultant, is to take your time and understand what the processes are. You won’t get it right overnight- as they say, slow and steady wins the race.

In this post, I’m going to share with you some tips for improving your on-page SEO.

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On-page SEO tips: A beginner’s guide to optimising content

how to do on page seo

Here’s a summary of my tips:

-Title tag, URL and meta description

-Keyword in the first 100 words

-LSI- use synonyms

-Longer content length

-Using H1 and H2 titles

-Optimised images

-Internal links

-External links

on page SEO tips for beginners

What is on-page SEO?

On-page SEO relates to the actual content you have on your website. There are things you can do to your content to help it rank better on Google, get more traffic and increase your conversion.

In contrast, off-page SEO is the things you can do that don’t relate to the actual content on your website, such as link building.

Personally, I find on-page SEO to be one of the easiest ways to improve your Google rankings, because most of the steps involved are fairly easy to learn.

To help you out, I’ve created a list of tips for on-page SEO. As with anything related to SEO, things change over time. Some of these tips may not work in future, while some tips I’ve left off this list because they are no longer as effective as they once were.

On-page SEO: Tips to optimise your content for search engines

While we talk about how to improve our content to please the search engine gods, we must remember that the most important person to please is the end user- the person visiting your website. Without visitors, everything else doesn’t matter.

Please keep this in mind when implementing the following tips. If you have to choose between being user-friendly or robot friendly, always choose the user.

One aspect of on-page SEO that I won’t be covering in this post is keyword research. You’ll need to undertake keyword research before implementing the following steps.

Title tag, URL and Meta Description

Your post title is your title tag. Use your primary keyword in your title, preferably as close to the beginning of the title as possible. However, make sure your title is also attention-grabbing and will attract more readers. It’s a fine balancing act between optimising your title and making sure it sounds great too!

You can use your primary keyword in the URL, however don’t make it too longer. Shorter URLs are more favourable.

The meta description should also include your primary keyword and write a description that will convince readers to click your site instead of someone else’s.  Note: Google doesn’t always use the meta description you have provided- sometimes it pulls out text from your content if it thinks it’s more suitable for what your user is searching for.

Keyword in the first 100 words

Another effective on-page SEO tip is to include your primary keyword within the first 100 words of your content, however do so in a natural way. Don’t just stuff the keyword in the middle of your first paragraph! Users will pick up on this and will leave your website quick smart- they can smell a rat and know when you’re being dodgy versus being helpful.

LSI (latent semantic index)- using synonyms

Find out what the synonyms are for your primary and secondary keywords, and use these synonyms throughout your post. This gives Google’s bots even more clues about what your content and website is about. It will help Google know to share this content with more users.

Using synonyms also helps your content read better, rather than repeating the same word over and over again- people don’t like you repeating the same word over and over again (see what I did there?). Be creative, and smart.

on page seo how to

Content length- longer is better

Make sure your content is at least 500 to 700 words. The longer your content, the better, however make sure that your content is helpful and useful! There’s no point in waffling on about rubbish that won’t help your reader, so don’t babble on about nothing just to increase the word count.

Through keyword research and investigating your content’s topic, you’ll find additional things to write about to help your reader.

Using H1 and H2 headings

Using H1 and H2 headings sends strong signals to Google’s bots that help them decipher your content.

I like to turn my main title into an H1. Many themes will automatically do this for you. I also use H2 headings throughout my content.

Images- file names and alt tags

I’ve written a detailed post about how to optimise your images for SEO. Remember to include images that are relevant to your post, and create a file name and alt tag using your keywords where possible. This is especially important if you sell products and have lots of product images.

Internal links

Create an internal link between your post and another existing piece of content on your website. Try to find an existing post that is related to the one you are optimising. By creating internal links, you’re passing on link juice throughout your website. This is important for improving your content’s ranking.

External links

It’s also good to link externally to other authoritative and trustworthy sites. I like to link to government sites, media reports and scientific research. Many of these sites are authoritative or trustworthy.


On-page SEO is a great way to begin optimising your website for search engines and readers. While it might feel overwhelming, remember to take your time and focus on one content piece at a time. If you’ve already published content without thinking about SEO (like I did in 2014), that’s ok, you can go back and implement the above tips.


Here’s a summary again, of my on-page SEO tips:

-Title tag, URL and meta description

-Keyword in the first 100 words

-LSI- use synonyms

-Longer content length

-Using H1 and H2 titles

-Optimised images

-Internal links

-External links


IMPORTANT NOTE: If you have existing website content that you want to now optimise, please don’t change your URL as this might impact on any existing SEO brownie points you might have, without realising! There’s a method to improving your URL, which is via creating a 301 redirect. Don’t stress, I’ll cover this in an upcoming blog post. For now, leave your URL as it is.

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On-page SEO tips: A beginner’s guide to optimising content
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Nat Alleblas- SEO Sleuth: helping copywriters, marketers and web developers with their SEO needs. When she's not slaying SEO, Nat can be found with her head buried in a book or is smashing out a spin class. But not at the same time. Loves eggplant lasagna.

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