This is not a warm and fuzzy story about my Year 6 teacher who was the best teacher in the world (because she wasn’t!). Nor is this a story about how I became an overnight writing sensation in Year 6.
If you’ve been blogging for a while or you’re a copywriter, you know that keywords help Google and other search engines drive the right traffic to your website. But what the heck is a long-tail keyword and why should you
How often do you check data about your website? Do you monitor how many clicks you’ve had from Google to your website, and how your keyword rankings are looking? I’m a data nerd, so I do monthly reports on data
One of the best ways to find potential content topics is to find out what your website users are wanting to read. You can do this a few different ways, but in this post I’m going to share a nifty
Blogging isn’t just for traditional bloggers journalling or writing about a fun hobby or topic. In 2018, everyone is blogging- large multinational companies, small businesses, celebrities, and start-ups. Yet many entrepreneurs aren’t blogging for reasons such as: -Lack of confidence.
Keyword research tells us which words and phrases we should be including in our website content, because these are the search words and phrases that our potential consumers and clients are using. But are all keywords the same? What can
Have you thought about importing products and selling them on Amazon, Ebay or other platforms? Do you currently sell products, whether online or in a traditional brick and mortar store? You may have heard about the Canton Fair- the biggest trade
Have you used Siri, Google Assistant, Google Home or Alexa to help you search for things online? My teenaged daughter was studying in her bedroom recently, and needed to find the answer to a science question. She’d left her laptop
I’ve only been in business for 3 years, but it’s been enough time to learn lots of valuable lessons. You can have a solid business plan in place, have a degree or two up your sleeve and massive goals and
Adding new content isn’t the only way to keep your website fresh and interesting. Improving your old content is much easier than writing a new blog post, yet many people neglect to do this! I know you’re probably ignoring your