When I’m faced with a problem, I like to tackle it practically. I’ve been contacting copywriters in my network and many have had projects cancelled or postponed. Work is drying up, and we don’t know how long for. How is
Some things should be left behind in the last decade: dabbing, Gangnam style, JoJo bows and Google+. And some things don’t go out of fashion, like blogging for your business! Have a client who isn’t too keen on starting a
You’ve got a copywriting project and your client wants you to do a content rewrite for their exiting website. They also want their content optimised for SEO. Hang on a sec- before you do anything, shouldn’t you find out how
We’re told not to rely on Dr Google for medical advice but the reality is that we can’t help ourselves! When people need information about health, wellness and fitness topics, they turn to search engines like Google for quick answers.
In November, I’ll be celebrating 5 years of leaving corporate and starting my own business. Rather than writing a long, boring article about how wonderful these 5 years have been, I thought I’d share 60 quick lessons from 60 months
Copywriting and SEO go hand in hand. Here are my tips for introducing SEO services to your clients without killing your profits, or your sanity. You’ve been copywriting for a few years and know the benefits of SEO. You’re thinking of
This is not a warm and fuzzy story about my Year 6 teacher who was the best teacher in the world (because she wasn’t!). Nor is this a story about how I became an overnight writing sensation in Year 6.
If you’ve been blogging for a while or you’re a copywriter, you know that keywords help Google and other search engines drive the right traffic to your website. But what the heck is a long-tail keyword and why should you
How often do you check data about your website? Do you monitor how many clicks you’ve had from Google to your website, and how your keyword rankings are looking? I’m a data nerd, so I do monthly reports on data
How often do you check data about your website? Do you monitor how many clicks you’ve had from Google to your website, and how your keyword rankings are looking? I’m a data nerd, so I do monthly reports on data