In November, I’ll be celebrating 5 years of leaving corporate and starting my own business. Rather than writing a long, boring article about how wonderful these 5 years have been, I thought I’d share 60 quick lessons from 60 months
Copywriting and SEO go hand in hand. Here are my tips for introducing SEO services to your clients without killing your profits, or your sanity. You’ve been copywriting for a few years and know the benefits of SEO. You’re thinking of
We’re on the doorstep of a new decade- is blogging still relevant? Or is it a crusty leftover from the SEO feast of yesteryear? Blogging originally started as a creative outlet for many aspiring writers- think food bloggers, travel bloggers
This is not a warm and fuzzy story about my Year 6 teacher who was the best teacher in the world (because she wasn’t!). Nor is this a story about how I became an overnight writing sensation in Year 6.
If you’ve been blogging for a while or you’re a copywriter, you know that keywords help Google and other search engines drive the right traffic to your website. But what the heck is a long-tail keyword and why should you
How often do you check data about your website? Do you monitor how many clicks you’ve had from Google to your website, and how your keyword rankings are looking? I’m a data nerd, so I do monthly reports on data
One of the best ways to find potential content topics is to find out what your website users are wanting to read. You can do this a few different ways, but in this post I’m going to share a nifty
Keyword research tells us which words and phrases we should be including in our website content, because these are the search words and phrases that our potential consumers and clients are using. But are all keywords the same? What can
Have you thought about importing products and selling them on Amazon, Ebay or other platforms? Do you currently sell products, whether online or in a traditional brick and mortar store? You may have heard about the Canton Fair- the biggest trade
Have you used Siri, Google Assistant, Google Home or Alexa to help you search for things online? My teenaged daughter was studying in her bedroom recently, and needed to find the answer to a science question. She’d left her laptop